Welcome!
This Substack is for you if you’re a health coach, a wellness coach, or a natural health practitioner who wants to build a profitable coaching business and you…
Aren’t crazy about marketing yourself (even though you know you need to)...
Are unhappy with, or confused by, all the marketing options out there…
Definitely DON’T want to be lost in a guru factory that pumps you and hundreds of other coaches (maybe even thousands) through a cookie-cutter process…
And you just want your dream clients to find you and want to work with you when they do.
Why this newsletter and why now?
Because a lot has changed in health coach marketing in just the past 12 months.
When I first started helping coaches in 2017, I saw how many of them were spinning their wheels trying to get enough clients to build a steady business.
Many of them earned a new certification or degree, and then were sent off into the wild to figure the rest out on their own. They weren’t taught how to build a business or market themselves to get new clients.
Many of them found programs or coaches to help them. But they didn’t get the results they were hoping for.
Then along came AI, with the promise to make things easier and better!
And in many ways, it did. But in many ways, it made things worse.
In 2024, the internet was flooded with health coach offers that looked practically the same. And thanks to high-power algorithms designed to give people more of what they want, your potential clients were seeing all of your competitor’s offers, too!
I can’t tell you how many health coaches have told me that they’d often get on a call with a potential client who told them about all the other health coaches they’ve talked to with similar offers.
But it gets even worse…
Many coaches even tell me they see comments on their ads from people who say their ad (or lead magnet, or webinar) looks exactly the same as a bunch of others they’ve seen.
The reason why is because many coaches are handed the same “plug & play” system as everyone else.
And now the market is saturated with copy/paste marketing that makes health coaches look like pawns that came off the same assembly line.
This completely discredits the coach.
If you want to create a successful health coaching business, you need a different approach. One that shows your authenticity, makes you unique in a way that’s relevant to your audience…
and shows them why you’re the obvious choice to help them.
That’s where this newsletter can help.
Why subscribe?
As a subscriber, you’ll receive weekly posts where I share:
The exact system I use that’s helped over 1,000 natural health coaches and practitioners add $10k to $25k to their monthly income (some much more)
Exactly how to find your uniqueness so you stand out from other coaches, become the obvious choice for your dream clients, and replace any self-doubt with pure confidence
How to tap into “buyer biology” so you can craft authentic marketing messages that get people asking “How soon can I start?”
How to create powerful marketing assets that attract new clients 24/7
I’ll also tell you tales of my own experiences going from corporate executive to building a business I love that allows me to spend 2-3 months a year traveling (mostly in my favorite country, France).
My dream is to help you create a business you love so much that you go to bed at night excited to wake up the next day!
As a paid subscriber, you receive…
All of the above
Subscriber-only posts that go deeper into advanced techniques and include specific guidance on how to do it yourself
Occasional free downloads that help you take action on ways to improve your website, email marketing, lead-gen webinar, and more!
Free access to live workshops, plus replays of past workshops
A little about me
I spent 29 years in the corporate world, building massive consumer products businesses for brands around the globe.
During that time, I helped turn MTV, Nickelodeon, Pokémon, and The Sharper Image into beloved household names around the world. One of my biggest accomplishments was leading Nickelodeon’s consumer products initiative in 42 countries.
I also cut major deals with companies like Disney, Marvel, and Rovio (the creators of Angry Birds).
Over the years, I learned a tremendous amount about what it takes to create and build a successful brand. But as cool as they were, I wasn’t passionate about the brands I was building. My personal interest was in health and wellness, and ways to live a healthier, happier life.
So in 2016, I parted ways with the corporate world. I wanted to create a business that was aligned with what was important to me. And I found a way to do it as an alternative health copywriter.
Only a handful of people in the world know the copywriting techniques I know. I learned them apprenticing with one of the top natural health copywriters and marketers in the world.
In addition to writing high-converting sales copy, I also started helping health coaches and natural health practitioners market their coaching businesses. My approach combines the expertise I gained building brands in the corporate world with skills and techniques I use in my copywriting.
Over 1,000 coaches have already benefited from my unique approach through my trainings, courses, and done-for-you services. And many of them have gone on to create their dream businesses!
One coach helped people restore knee strength and mobility after ACL surgery. Our work together gave him the confidence to double his price when he launched his webinar. Two months in, he had his first $12,000 month
Another coach helped people with MS. Now she regularly makes over $20k a month. She was deeply moved by her first year’s success because she was able to give her daughters everything they wanted for Christmas for the first time ever
Another coach I worked with was in the completely saturated weight loss niche. She went on to make $110,000 in 4 months, once she had the right messaging and marketing assets
I hope you’ll allow me the honor to help you build your dream business. Together, we’ll make the world a healthier and happier place!
Click here if you want to find out what makes my approach so different.
