Without These 2 Things, Your Health Coaching Business Is Dead In The Water
... and why I can show you competition-beating marketing techniques other experts can't
Well hello!
I’m glad you’re here. Because if you want to create a profitable health coaching business, you’re taking the first step to making it happen, just by reading this.
And here’s how you can get even more steps in … (who doesn’t want that, right?!)
If you’re not happy with the results you’re getting trying to market your health coaching business …
Or you’re thinking “Marketing? What’s that?”…
Or if you’re simply ready to take your business to the next level … then Health Coach Marketing Insights is worth checking out.
Every week, you’ll gain skills and the expertise you need to stack the marketing odds in your favor.
Like how to stand out from other health coaches … and how to get people excited to work with you.
If you implement the techniques I’ll be showing you in this Substack publication, you’ll join over 1,500 natural health practitioners and coaches who’ve already benefited from my approach.
Okay, there’s a good chance you’ve already been following other guides for help. Maybe you’ve even invested in workshops, programs, or coaching. And you may be wondering why you should pay any attention to me.
So let me tell you how I got here …
I didn’t see it coming
I was an executive in the entertainment industry for 29 years. My role was to build brands around the world through consumer products licensing.
Over the course of my career, I cut major deals with swanky companies like Disney, Marvel, and Rovio (the creators of Angry Birds).
I also worked for swanky companies like MTV, Pokémon, The Sharper Image, and Nickelodeon. I helped turn them into beloved household names around the globe.
During that time, I learned what it takes to build a profitable brand. While there are a lot of different parts to it, there are two essentials. Without these, you’re dead in the water. The 2 essentials are:
Positioning: You must have something that positions you in a unique way so you stand out from your competition
Messaging: You must speak in a way that resonates powerfully with your core audience
Done right, these two things give you the keys to the business success kingdom – they give you a unique marketing advantage.
This is true for everything from big brands to solopreneurs in health & wellness. When you have a unique marketing advantage, you can practically write your own ticket.
When Nickelodeon hired me to lead their consumer products launch overseas, I used Nick’s unique positioning and messaging to get us into over 40 countries.
I traveled the globe. And many of my friends wished they had my career.
They loved my stories of staying in a hotel where I had my own butler … dining at Michelin 3-star restaurants, where my purse sat on its own chair next to me. (This was WAY before Emily in Paris) … and flying first class to places like Tokyo, Singapore, and Sydney.
But little did they know, I was keeping a secret.
Underneath the shiny exterior of my “glamorous career,” I felt empty … like I was just going through the motions of life. And I was painfully aware that I was missing out on my son’s childhood.
I hated what my life had become.
I hated feeling like work was getting most of my time and my personal life was shoehorned into what little was left
I hated the wasted hours spent on exhausting office politics (and the emotional toll they took on me)
And worst of all, I hated all the times I had to say “Can’t, I don’t have time” to my family
It broke my heart. And I desperately wanted to spend more time with my little boy before I missed out on his childhood altogether.
I longed to wake up excited to start the day, loving what I was doing and feeling like I was making a difference.
And one day, deliverance came … but not the way I expected.
I got laid off.
To say I was blindsided is a ridiculous understatement. I had recently negotiated the best deal of my entire career. It was for Angry Birds. It was the hottest entertainment property on the planet.
The company I cut the deal for launched the Angry Birds program and watched their profits fly off the charts. When they laid me off, they’d already made $60 million from it, and they were just getting started.
That made Angry Birds the most lucrative entertainment property they’d ever had in their portfolio. And given my deep contacts in the entertainment industry, they could expect similar deals going forward.
But the company’s main focus was on sales. And I wasn’t in sales. So when they were looking to cut expenses, I was one of the people they laid off.
That was the last straw!
I was done feeling imprisoned by a job. I was done with someone else deciding my value. I was done having to put a job ahead of my family. And I was done feeling like my work wasn’t aligned with what was important to me.
So I decided to take the biggest risk of my life.
I had no idea how I was going to do it, but I had to try to create a business that fit the professional and personal lifestyle I ached for. I was so determined that I even started using manifesting techniques to help make it happen.
And the Universe delivered
… right into my inbox.
I’d been thinking about the things I was most naturally drawn to. And I realized that for years, I alway had articles, magazines, and books about health and wellness stuffed into my laptop bag. I even became the office go-to whenever a colleague had a health issue.
I also loved to write. So when a copywriting program magically appeared in my inbox, it almost seemed too good to be true!
I found out there was a huge need for good copywriters in the natural health space. And the more I looked into it, the more I realized copywriting was the perfect way for me to combine my marketing expertise, my love of health & wellness, and my love of writing.
But the Universe didn’t stop there …
Why I Know Advanced Techniques That Other Experts Don’t
One night in a bar, I started talking to a man. He turned out to be one of the most successful and revered natural health copywriters in the world. And much to my surprise, a couple of months later he invited me to become his apprentice.
Over the next 6 ½ years, he revealed to me all of his secret copywriting and marketing techniques … the same techniques he used to help his health and wellness clients end their struggles and build a profitable, thriving business.
What I learned from him can’t be found in any book, course, or workshop. (I even had to sign an NDA before he revealed them to me.) The work was grueling. But it paid off.
Thanks to my mentor’s training, combined with my brand marketing background, the promotions I write sell so well that I earn royalties. (I’m told only about 5% of copywriters in the world earn royalties.)
So what’s my secret? I have a few. But let me tell you my favorite …
I have a unique way of differentiating the product I’m writing about from the competition. I position it to stand out (remember Positioning is one of the brand essentials).
I do it by looking deep for the product’s hidden “pixie dust” - the magic that makes it work. And I talk about it in a way that shows people how the product is different (and better) than any other product out there.
The right pixie dust is the secret behind Positioning. It gives a product or service that unique marketing advantage I mentioned earlier. And it makes the difference between mediocre sales and knocking it out of the park …
For brands … for products … and for you.
I’ve seen it in action. I started using the same technique with my clients who wanted to build an online health coaching business. It worked so well that many of the coaches I worked with have gone on to add an additional $10k to $25k a month to their income. (Some much more!)
It Changed My Life
Between my copywriting work and helping health coaches and practitioners build their online businesses, word got out and my own business started taking off.
I was featured in a magazine for writers and in a couple of books about women who to follow untraditional paths.
I was invited to speak on stages …
But best of all, I was able to drive my son to school and pick him up every day. I went to every one of his soccer and rugby games.
I also took him skiing every winter and on 3-week trips to visit our cousins in France.
I’m so grateful I was able to do these things. I’d never have been able to if I was working for someone else.
My son is in college now. And since I can work when I want, where I want, and with whom I want, I now spend a few months a year in Paris and other parts of France.
I'm living my dream life! And if you’re a natural health practitioner or health coach, I want to help you live yours.
If you want to find out more about Health Coach Marketing Insights, click here.