3 Common Website Mistakes That Cost You Clients

Health & Wellness coaches who make these mistakes struggle to build their business. What they are and what you should do instead.

When I visited Dijon for the first time, I fell completely in love with it!  

As you may know, Dijon is in the heart of Burgundy’s world-renowned wine region.  “My” apartment (as I like to call the Airbnb where I’m now a regular) is in the old part of town.  It’s on a cobblestone pedestrian street, lined with half-timbered houses.  

Whatever part of France I’m in, I always visit the local market. Typically the French shop for the ingredients they’ll use over the next day or two.  So everything is super fresh and ripe.

But the first time I went to Les Halles (where they hold the market in Dijon), I felt overwhelmed.  The entire perimeter outside of the building was lined with produce stands.  I counted 24 of them … and there were another 14 inside!

For the most part, all 38 vendors sold exactly the same things.  I had no idea which one I should buy from because they all blended in with each other.  

The reason why I’m telling you this story is because most health coaches and practitioners have the same problem.  They all blend in with each other.  And if they have a niche, they blend in with the other coaches in that niche. So potential clients don’t know why they should pick one coach over the other.  

This happens all the time.  And it’s very easy to see this on their websites.  

A good website positions the health coach as the best one for their ideal clients.  But it doesn’t stop there … 

A good site also gets the site visitor excited to work with them!

Everything from the content, to the copywriting, and even the pictures gets the site visitor closer to taking the next step with the coach.

But most sites I see don’t do that.  In fact, most websites actually cost the coach clients.  

In this article, I’m going to cover the 3 most common mistakes I see.  I’ll also reveal:

• How to create a website that turns site visitors into clients

• The most important part of the homepage that 99.9% of health coaches get wrong … and how to fix it

• How to turn your Signature System into a magic wand that positions you as the obvious best health coach for your dream clients